Like the Blackberry world where most of the apps (free apps) are loaded with annoying ads which are not even from the developer, Apple is set to pull down such apps from the store. Apple is set to remove developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program.
Apple has started notifying developers on why their apps are rejected according to the guidelines of the app store. Though some had their apps on their market before. Below is a section that refers to apps that display ads/apps from other developers which tends to confuse / mislead users:
2.25: Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or to provide significant added value for a targeted group of customers.
Some apps are being rejected for prompting users to share their app on social media for incentive/ rewards while some were also rejected for prompting users to watch videos of other apps which are from another developer. In short, Apple doesnt want any sort of cheating from app developers. I stopped downloading 3rd party applications from the blackberry world cos of that.
The reason for these rejections is not only to stop promotion of different unrelated apps in the store, they’re also about blocking techniques which tend to manipulate an app’s rank in the App Store’s charts by way of cheating. You can imagine how much a developer can get if he stays on top of the chart for just a day. This wouldnt be a bad thing if he got there clean without cheating. Often, some of the apps topping the charts are not even impressive. Wonder how they stay there.
The rejections will no doubt affect the earnings of app developers right now, but it’s a great move by apple in setting a high standard for thier App Store, and also to satisfy their users.