To be sure of this, we opened the BBM Shop to see if the features are still under the monthly subscription services and Whoa! It’s been removed. This means BBM has now made them free as they were before they went for total business. However, subscriptions like Sticker Club, Custom PIN and No Ads are only available for a monthly fee.
If you still have the previous version of BBM, you need to update your app to enjoy these free features.