Dofollow Vs Nofollow Links

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Nofollow is an HTML element / attribute used to instruct search engines not to follow certain links (hyperlinks) on a page. It doesn’t allow search engine bots (e.g Googlebot) to follow THIS or THAT link. It is also a way of blocking your link juice from being passed out to those links. Whereas Dofollow is just like a straight link to follow automatically.


If you speak / understand Pidgin English (Nigerian), you’ll understand this quickly. No is similar to these words don’t, not, do not. And having any of these before the word ‘follow’ simply means Do Not Follow.

Difference Between Dofollow And Nofollow:

The difference between a dofollow and nofollow link is the markup rel=”nofollow” in the hyperlink. A normal link is dofollow. So even if you add rel=”dofollow”, you’re still telling the bots to follow the link. Though more of a command. And that, they would have done automatically on their own.

Dofollow Vs Nofollow Links

When And Where To Use A NoFollow:

It is advisable to use a nofollow when you can’t vouch for / trust the site you’re linking to that much or let’s say you don’t really want to have anything to do with the link. For example, when you’re writing about a malicious software / a spammy site. Linking to a spammy site can lessen your site reputation. You’ll want your readers to know that particular item on the internet, but you won’t want search engine bots to cosider you a supplier.Linking out also drains your link juice. that is not good for SEO.

How To Make A Link Nofollow:

A nofollow link can be made simply by adding the ‘rel attribute’ (rel=”nofollow”) inside the hyperlink. The rel attribute specifies what OR how the link is. The Rel attribute can only be used where you have a ‘href’ attribute.

Let’s say I’m linking to a page from this blog. And the website is www.ngbrain.com. The HTML code will be:

<a href="http://www.ngbrain.com/">NG Brain</a>

This is a typical example of a dofollow link. By default, it will be followed. Though you can still enforce it this way :

<a href="http://www.ngbrain.com/"rel="dofollow">NG Brain</a>

But with the presence of a rel=”nofollw” after the http://???, it becomes a nofollow.

Example of a typical nofollow link:

<a href="http://www.google.com/"rel="nofollow">Google</a>

If you’re on Blogger platform, you can simply make a link nofollow by ticking the Add rel=”nofollow” attribute in the post editor.

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